Cake Photography: Creating a Watermark
Watermarks are important for various reasons. Firstly, they identify a photograph (and cake) as unmistakably yours to potential future clients. There's no better way to show your brand in your images than by actually showing it (could be your logo, your name, even your website address).
Watermarks are important for various reasons. Firstly, they identify a photograph (and cake) as unmistakably yours to potential future clients. There's no better way to show your brand in your images than by actually showing it (could be your logo, your name, even your website address).
Secondly, should another cake designer wish to recreate your work they have an easy path to contact you beforehand to ask your permission and to credit you as the designer (you do this too I hope, if you're recreating someone else's cake!). If your details are on whichever photograph they're looking at they don't have the 'Oh I couldn't find out who made it' excuse.
Thirdly, it stops others stealing your work. It makes me very sad to write this, but I have personal experience of a third party using an image of one of my cakes on their own website with zero credit made to me. You guessed it, I hadn't watermarked the image. I have also seen a friend's video demonstration taken and used by another person who claimed it was their own. It might not happen a lot, but there are definitely unscrupulous people out there.
Best practice for a watermark is to make it big and visible on your image and ideally overlap it onto your cake, otherwise it's easy for someone else to crop it off.
Secondly, should another cake designer wish to recreate your work they have an easy path to contact you beforehand to ask your permission and to credit you as the designer (you do this too I hope, if you're recreating someone else's cake!). If your details are on whichever photograph they're looking at they don't have the 'Oh I couldn't find out who made it' excuse.
Thirdly, it stops others stealing your work. It makes me very sad to write this, but I have personal experience of a third party using an image of one of my cakes on their own website with zero credit made to me. You guessed it, I hadn't watermarked the image. I have also seen a friend's video demonstration taken and used by another person who claimed it was their own. It might not happen a lot, but there are definitely unscrupulous people out there.
Best practice for a watermark is to make it big and visible on your image and ideally overlap it onto your cake, otherwise it's easy for someone else to crop it off.
It could be argued that watermarks are less important if you make cakes for friends and family but don't run a cake business, however I'd argue that point. If you make cakes for pleasure your work is still uniquely yours and should absolutely be credited to you, and it also covers your back if you do decide to start a cake business in the future.
Let me show you two quick ways of adding a simple watermark to your images. The first way is a simple cut and paste using 'Preview' on a MacBook. The second (if you don't use a Mac) is using one of the many free watermarking apps which is available online (most are likely to work in a similar way if you choose to use a different one).
(The video will link you to YouTube. For best quality viewing make sure your playback settings are set to the highest quality (using the little cog icon at the bottom of the window). If you're viewing on a phone and want to turn your phone to view in landscape, maximise the video first on your screen.)
It could be argued that watermarks are less important if you make cakes for friends and family but don't run a cake business, however I'd argue that point. If you make cakes for pleasure your work is still uniquely yours and should absolutely be credited to you, and it also covers your back if you do decide to start a cake business in the future.
Let me show you two quick ways of adding a simple watermark to your images. The first way is a simple cut and paste using 'Preview' on a MacBook. The second (if you don't use a Mac) is using one of the many free watermarking apps which is available online (most are likely to work in a similar way if you choose to use a different one).
(The video will link you to YouTube. For best quality viewing make sure your playback settings are set to the highest quality (using the little cog icon). If you're viewing on a phone and want to turn your phone to view in landscape, maximise the video first on your screen.)
In my upcoming cake photography course (which will be running in February) I'll also show you how to use Adobe Lightroom to easily create a watermark. If you'd like to hear more about this course 'Cake photography for Cake Makers' make sure you've signed up to my newsletter so you don't miss the announcement. But until then have you downloaded my handy free guide yet which gives you 5 easy steps to help improve your cake images? Just click the button to download it now!
In my upcoming cake photography course (which will be running in February) I'll also show you how to use Adobe Lightroom to easily create a watermark. If you'd like to hear more about this course 'Cake photography for Cake Makers' make sure you've signed up to my newsletter so you don't miss the announcement. But until then have you downloaded my handy free guide yet which gives you 5 easy steps to help improve your cake images? Just click the button to download it now!
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All Rights Reserved | Cake Halliday
All Rights Reserved | Cake Halliday